"Forge New" was born out of a consistent observed need to explore new products and services in growth stage companies.
During his time at IRL, Airbnb and consulting with multiple businesses, our founder Michael Sutyak observed the incubation process for new products, services and business units.
The "Forge New" service was completely born out of the need for companies to drive additional revenue sources, or garner new audiences.
With the advent of new technologies like Generative AI and Large Language Models (LLMs), this need is felt even more acutely.